Borja Eguizábal, third generation of winemakers, new Director General of the winery.
The incorporation of a new management team is key to setting new challenges and objectives.
Logroño, September 2016.- Bodegas Franco Españolas, one of the centenary wineries of the Rioja Designation of Origin and owner of the wine brands Rioja Bordón and Diamante, has reorganised its senior management team with the incorporation to the board of a third- generation winemaker: Borja Eguizábal. “Borja’s incorporation will provide us with a new strategic vision within the Company and initiate different challenges and objectives that will allow us to maintain our line of growth and strengthen the position of our core labels”, commented the Company Chairman, Carlos Eguizábal.
Borja, an engineer with an MBA from ICADE, has developed his professional career in businesses primarily in the telecommunications, banking and insurance sectors in Ireland, Germany and Spain. His knowledge and experience will be key to meeting new challenges and objectives within the company. In addition the management team sees the incorporation of Eduardo Urrestarazu as Financial Director and assistant to the Board. Eduardo’s long-standing professional experience has been forged in a range of countries and business sectors. An economist with an MBA degree, he brings with him over 15 years of experience in management roles.
Bodegas Franco Españolas belongs to the Eguizábal Group, a family business with 100% Spanish capital, headed up by Carlos Eguizábal who has promoted the change in management targeted at producing optimum results as well as changes in the definition of the different business units aimed at developing a more customer-oriented winery. To this effect, among other measures Borja Eguizábal has promoted a more flexible structure within the winery with the creation of task forces designed to promote cooperation, foster creativity and streamline the company’s response to market demands.
In terms of economic goals, the Rioja winery forecasts annual growth levels of around 5% in the coming years, with particular emphasis on export markets, as well as improvements in profit margins.
The Chairman of the Group has expressed his confidence and trust that the new appointments will assist him in implementing the new 10 million euro Strategic Plan 2016-2020 which will mainly focus on promoting the winery’s core labels, developing the wine tourism sector and the modernisation of on-site facilities.